Jul 31, 2013
New study on how social media builds relationship between TV shows and viewers
http://allscope.com/social-media-builds-relationships-between-show-and-viewers/
Aug 14, 2009
Getting Your Wireless Network Up to Speed - NYTimes.com
Helpful article for anyone that has noticed degradation on their home wireless network.
By YARDENA ARAR
The wireless home network that freed you from sitting in a single location to browse Web sites, download videos and make free phone calls may be getting balky. The videos pause, instant messaging apps mysteriously disconnect in midchat, and you can’t get a connection in the far corner bedroom any more. (More.)
By YARDENA ARAR
The wireless home network that freed you from sitting in a single location to browse Web sites, download videos and make free phone calls may be getting balky. The videos pause, instant messaging apps mysteriously disconnect in midchat, and you can’t get a connection in the far corner bedroom any more. (More.)
Aug 12, 2009
Canoe Potentially Taking Shape As TV Ad-Serving Network
Posted by Michael Kokernak on Aug 12, 12:07 PM
The world has moved forward since the creation of the ratings systems. Today all television advertisers have sophisticated enterprise-reporting (ERP) applications that optimize their product pipelines and distribution networks. Yet as an industry we so far have failed to synch our TV ratings data with the enterprise data of the advertiser. Direct response advertisers have been linking sales data to commercials for decades, but the large brand advertisers still need a more robust application. Canoe is taking shape to be our industry's first effort to help solve this data issue. However, at the beginning of its rollout, we should be prepared for a very bumpy ride. (More.)
The world has moved forward since the creation of the ratings systems. Today all television advertisers have sophisticated enterprise-reporting (ERP) applications that optimize their product pipelines and distribution networks. Yet as an industry we so far have failed to synch our TV ratings data with the enterprise data of the advertiser. Direct response advertisers have been linking sales data to commercials for decades, but the large brand advertisers still need a more robust application. Canoe is taking shape to be our industry's first effort to help solve this data issue. However, at the beginning of its rollout, we should be prepared for a very bumpy ride. (More.)
MediaPost Publications Set Top Box Research: A Call for More Open Dialogue 08/07/2009
by Ed DeNicola, Friday, August 7, 2009, 12:02 PM
From a research perspective, digital set top box (STB) data is the most exciting thing to happen to the television research business since people meters rolled out in the late eighties. It has the potential to have a giant impact on the industry" second by second data, new ad retention metrics, precise commercial and brand ratings, enormous sample sizes as well as the ability to directly link tuning data with other information at a household or device level.
However, like any great new invention, there are some very large challenges that will need to be overcome to make STB data useable as an analysis tool and potential currency for ad sales transactions. (More.)
From a research perspective, digital set top box (STB) data is the most exciting thing to happen to the television research business since people meters rolled out in the late eighties. It has the potential to have a giant impact on the industry" second by second data, new ad retention metrics, precise commercial and brand ratings, enormous sample sizes as well as the ability to directly link tuning data with other information at a household or device level.
However, like any great new invention, there are some very large challenges that will need to be overcome to make STB data useable as an analysis tool and potential currency for ad sales transactions. (More.)
Jul 15, 2009
Canoe's first ad effort runs aground - FierceIPTV
June 22, 2009 — 10:33pm ET By Dan O'Shea
Cable TV advanced advertising initiative Canoe Ventures officially confirmed late last week that it is discontinuing the Community Addressable Messaging offering that would have been its first product for its large cable operator owners. This turn of events was first reported last week by Multichannel News and followed by a story in Light Reading's Cable Digital News that quoted an unnamed Canoe official as saying the CAM product would not be released. Canoe officially confirmed these reports Friday. {read more -- http://www.fierceiptv.com/story/canoes-first-ad-effort-runs-aground/2009-06-22#comment-456}
Ouch! Privacy concerns over block level insertions? We want to see advertising go to the household level. Why is online advertising able to do this but cable not? And what about convergence? In a few years, I'll probably be watching online video on the 50-inch in my living room while tweeting on my netbook. That notwithstanding, I really wanted to see CANOE using lifestyle data to target. Would that have withstood the privacy challenge? Meanwhile, I was talking with my friend George yesterday. George knows more about applying media research to effective planning/buying than anyone on the planet. Six months ago he was with me on lifestyle data. Now he's talking with people aiming to target using set-top data.
- Carl
Cable TV advanced advertising initiative Canoe Ventures officially confirmed late last week that it is discontinuing the Community Addressable Messaging offering that would have been its first product for its large cable operator owners. This turn of events was first reported last week by Multichannel News and followed by a story in Light Reading's Cable Digital News that quoted an unnamed Canoe official as saying the CAM product would not be released. Canoe officially confirmed these reports Friday. {read more -- http://www.fierceiptv.com/story/canoes-first-ad-effort-runs-aground/2009-06-22#comment-456}
Ouch! Privacy concerns over block level insertions? We want to see advertising go to the household level. Why is online advertising able to do this but cable not? And what about convergence? In a few years, I'll probably be watching online video on the 50-inch in my living room while tweeting on my netbook. That notwithstanding, I really wanted to see CANOE using lifestyle data to target. Would that have withstood the privacy challenge? Meanwhile, I was talking with my friend George yesterday. George knows more about applying media research to effective planning/buying than anyone on the planet. Six months ago he was with me on lifestyle data. Now he's talking with people aiming to target using set-top data.
- Carl
Jul 13, 2009
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