Jul 8, 2009
Jan 26, 2009
Can AdWords Save America? Score One for Eric
I noted in my prior post that Google CEO Eric Schmidt’s ideas on how to turn the economy around work for turning a business around, too. In his Friday appearance on CNBC’s Mad Money, Schmidt said, “… do something every month and track it … every month we are going to show … what worked and what didn’t.”
This thought was reflected in Obama’s four-page Reinvestment and Recovery Plan released on Saturday. more...
Jan 24, 2009
Do Something, Do It Early, Do It A Lot, And Stick with It
CNBC was on in the background; the Power Lunch team was dissecting the Tim Geithner confirmation hearings. One of the revealing areas of questioning: Why did the Great Depression last so long and why was there a mini-depression in 1937, after so much stimulus had gone into the economy. more...
Jan 8, 2009
Employment Darwinism
The prevailing economic turmoil is forcing the corporate world to resort to a crash diet through cost-cutting and staff slashing. It is now the case of survival of the fittest as far as professional life is concerned. more...
Dec 23, 2008
Tips to Tide Over Bad Times
Are you one of the many troubled souls who have felt the inevitable shock of the ‘bad economy’? more...
Oct 13, 2008
A Slice of Ratings with Your Calls?
This article was initially published in my Tools of the Trade series for Electronic Retailer Magazine in October 2007.
Would ye both eat your cake and have your cake?
- John Heywood, John Heywood's Proverbs, 1546
Are you sure that a floor cannot also be a ceiling? Can you be definite that it is impossible to eat your cake and have it?
- M. C. Escher, On Being a Graphic Artist, 1981
To eat your cake and have it . . . that’s the trick. In my August column, I talked about how some agencies are bringing the tools of Direct Response to traditional brand clients. In this column, we’ll zoom in on a fundamental tactic -- bolstering your DR tool-chest with television ratings.
“We started using ratings years ago when we would do the holiday campaigns for Conair,” starts Dan Diamond, VP Media Supervisor at Advanced Results Marketing more ...
Would ye both eat your cake and have your cake?
- John Heywood, John Heywood's Proverbs, 1546
Are you sure that a floor cannot also be a ceiling? Can you be definite that it is impossible to eat your cake and have it?
- M. C. Escher, On Being a Graphic Artist, 1981
To eat your cake and have it . . . that’s the trick. In my August column, I talked about how some agencies are bringing the tools of Direct Response to traditional brand clients. In this column, we’ll zoom in on a fundamental tactic -- bolstering your DR tool-chest with television ratings.
“We started using ratings years ago when we would do the holiday campaigns for Conair,” starts Dan Diamond, VP Media Supervisor at Advanced Results Marketing more ...
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