Jul 10, 2009
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CarlLangrock.com
Igniting businesses with knowledge, vision, and resources
About Me
- Carl Langrock
- New Jersey, United States
- General Manager level executive with deep experience in media agency operations and the design, development, and sale of media planning, buying, and analysis systems. Strong relationships within the agency, media research, and media systems community; builder of strategic partnerships. Author of regular features for leading trade publications on the topics of media ROI and improved buying intelligence. Expert at directing day-to-day operations, strategic planning, people, projects, and programs. Comfortable with leading organizations, staff, special projects, and producing better than expected results (ROI/ROE).
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This is part of an important and growing trend -- mainstream agencies integrating the tools and process of direct response into their mainstream media buying. Time and again I've seen this type of merge produce efficient buys, measurable ROI, sales results, and excellent data. Kudos to KSL for making the change.
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