Jul 31, 2013
New study on how social media builds relationship between TV shows and viewers
http://allscope.com/social-media-builds-relationships-between-show-and-viewers/
Aug 14, 2009
Getting Your Wireless Network Up to Speed - NYTimes.com
Helpful article for anyone that has noticed degradation on their home wireless network.
By YARDENA ARAR
The wireless home network that freed you from sitting in a single location to browse Web sites, download videos and make free phone calls may be getting balky. The videos pause, instant messaging apps mysteriously disconnect in midchat, and you can’t get a connection in the far corner bedroom any more. (More.)
By YARDENA ARAR
The wireless home network that freed you from sitting in a single location to browse Web sites, download videos and make free phone calls may be getting balky. The videos pause, instant messaging apps mysteriously disconnect in midchat, and you can’t get a connection in the far corner bedroom any more. (More.)
Aug 12, 2009
Canoe Potentially Taking Shape As TV Ad-Serving Network
Posted by Michael Kokernak on Aug 12, 12:07 PM
The world has moved forward since the creation of the ratings systems. Today all television advertisers have sophisticated enterprise-reporting (ERP) applications that optimize their product pipelines and distribution networks. Yet as an industry we so far have failed to synch our TV ratings data with the enterprise data of the advertiser. Direct response advertisers have been linking sales data to commercials for decades, but the large brand advertisers still need a more robust application. Canoe is taking shape to be our industry's first effort to help solve this data issue. However, at the beginning of its rollout, we should be prepared for a very bumpy ride. (More.)
The world has moved forward since the creation of the ratings systems. Today all television advertisers have sophisticated enterprise-reporting (ERP) applications that optimize their product pipelines and distribution networks. Yet as an industry we so far have failed to synch our TV ratings data with the enterprise data of the advertiser. Direct response advertisers have been linking sales data to commercials for decades, but the large brand advertisers still need a more robust application. Canoe is taking shape to be our industry's first effort to help solve this data issue. However, at the beginning of its rollout, we should be prepared for a very bumpy ride. (More.)
MediaPost Publications Set Top Box Research: A Call for More Open Dialogue 08/07/2009
by Ed DeNicola, Friday, August 7, 2009, 12:02 PM
From a research perspective, digital set top box (STB) data is the most exciting thing to happen to the television research business since people meters rolled out in the late eighties. It has the potential to have a giant impact on the industry" second by second data, new ad retention metrics, precise commercial and brand ratings, enormous sample sizes as well as the ability to directly link tuning data with other information at a household or device level.
However, like any great new invention, there are some very large challenges that will need to be overcome to make STB data useable as an analysis tool and potential currency for ad sales transactions. (More.)
From a research perspective, digital set top box (STB) data is the most exciting thing to happen to the television research business since people meters rolled out in the late eighties. It has the potential to have a giant impact on the industry" second by second data, new ad retention metrics, precise commercial and brand ratings, enormous sample sizes as well as the ability to directly link tuning data with other information at a household or device level.
However, like any great new invention, there are some very large challenges that will need to be overcome to make STB data useable as an analysis tool and potential currency for ad sales transactions. (More.)
Jul 15, 2009
Canoe's first ad effort runs aground - FierceIPTV
June 22, 2009 — 10:33pm ET By Dan O'Shea
Cable TV advanced advertising initiative Canoe Ventures officially confirmed late last week that it is discontinuing the Community Addressable Messaging offering that would have been its first product for its large cable operator owners. This turn of events was first reported last week by Multichannel News and followed by a story in Light Reading's Cable Digital News that quoted an unnamed Canoe official as saying the CAM product would not be released. Canoe officially confirmed these reports Friday. {read more -- http://www.fierceiptv.com/story/canoes-first-ad-effort-runs-aground/2009-06-22#comment-456}
Ouch! Privacy concerns over block level insertions? We want to see advertising go to the household level. Why is online advertising able to do this but cable not? And what about convergence? In a few years, I'll probably be watching online video on the 50-inch in my living room while tweeting on my netbook. That notwithstanding, I really wanted to see CANOE using lifestyle data to target. Would that have withstood the privacy challenge? Meanwhile, I was talking with my friend George yesterday. George knows more about applying media research to effective planning/buying than anyone on the planet. Six months ago he was with me on lifestyle data. Now he's talking with people aiming to target using set-top data.
- Carl
Cable TV advanced advertising initiative Canoe Ventures officially confirmed late last week that it is discontinuing the Community Addressable Messaging offering that would have been its first product for its large cable operator owners. This turn of events was first reported last week by Multichannel News and followed by a story in Light Reading's Cable Digital News that quoted an unnamed Canoe official as saying the CAM product would not be released. Canoe officially confirmed these reports Friday. {read more -- http://www.fierceiptv.com/story/canoes-first-ad-effort-runs-aground/2009-06-22#comment-456}
Ouch! Privacy concerns over block level insertions? We want to see advertising go to the household level. Why is online advertising able to do this but cable not? And what about convergence? In a few years, I'll probably be watching online video on the 50-inch in my living room while tweeting on my netbook. That notwithstanding, I really wanted to see CANOE using lifestyle data to target. Would that have withstood the privacy challenge? Meanwhile, I was talking with my friend George yesterday. George knows more about applying media research to effective planning/buying than anyone on the planet. Six months ago he was with me on lifestyle data. Now he's talking with people aiming to target using set-top data.
- Carl
Jul 13, 2009
Jul 10, 2009
Jul 8, 2009
Jan 26, 2009
Can AdWords Save America? Score One for Eric
I noted in my prior post that Google CEO Eric Schmidt’s ideas on how to turn the economy around work for turning a business around, too. In his Friday appearance on CNBC’s Mad Money, Schmidt said, “… do something every month and track it … every month we are going to show … what worked and what didn’t.”
This thought was reflected in Obama’s four-page Reinvestment and Recovery Plan released on Saturday. more...
Jan 24, 2009
Do Something, Do It Early, Do It A Lot, And Stick with It
CNBC was on in the background; the Power Lunch team was dissecting the Tim Geithner confirmation hearings. One of the revealing areas of questioning: Why did the Great Depression last so long and why was there a mini-depression in 1937, after so much stimulus had gone into the economy. more...
Jan 8, 2009
Employment Darwinism
The prevailing economic turmoil is forcing the corporate world to resort to a crash diet through cost-cutting and staff slashing. It is now the case of survival of the fittest as far as professional life is concerned. more...
Dec 23, 2008
Tips to Tide Over Bad Times
Are you one of the many troubled souls who have felt the inevitable shock of the ‘bad economy’? more...
Oct 13, 2008
A Slice of Ratings with Your Calls?
This article was initially published in my Tools of the Trade series for Electronic Retailer Magazine in October 2007.
Would ye both eat your cake and have your cake?
- John Heywood, John Heywood's Proverbs, 1546
Are you sure that a floor cannot also be a ceiling? Can you be definite that it is impossible to eat your cake and have it?
- M. C. Escher, On Being a Graphic Artist, 1981
To eat your cake and have it . . . that’s the trick. In my August column, I talked about how some agencies are bringing the tools of Direct Response to traditional brand clients. In this column, we’ll zoom in on a fundamental tactic -- bolstering your DR tool-chest with television ratings.
“We started using ratings years ago when we would do the holiday campaigns for Conair,” starts Dan Diamond, VP Media Supervisor at Advanced Results Marketing more ...
Would ye both eat your cake and have your cake?
- John Heywood, John Heywood's Proverbs, 1546
Are you sure that a floor cannot also be a ceiling? Can you be definite that it is impossible to eat your cake and have it?
- M. C. Escher, On Being a Graphic Artist, 1981
To eat your cake and have it . . . that’s the trick. In my August column, I talked about how some agencies are bringing the tools of Direct Response to traditional brand clients. In this column, we’ll zoom in on a fundamental tactic -- bolstering your DR tool-chest with television ratings.
“We started using ratings years ago when we would do the holiday campaigns for Conair,” starts Dan Diamond, VP Media Supervisor at Advanced Results Marketing more ...
Jul 15, 2008
Tempus Fugit (Time is Fleeting)
I don’t know if my dad had an official motto. If he did, it would probably be, “Tempus fugit.” During the best of times and the worst, dad reminded us to appreciate the good times while we had them. They’re not always there; you can’t get them back. We’ve been a lucky family. Not that we haven’t had our share of hard times and grief; we have. But we’ve always been able to appreciate the good. And we find beauty and joy in even the small things. Tempus fugit.
People my age have childhood memories of insufferable car trips. Today, kids can watch their DVD’s, play their video games, maybe lay down in the third row seating, or talk or text on their cell phones. We didn’t have that. On a long drive we had stuffy; we had uncomfortable; maybe we had nausea; we had horrifically boring. Fight with your siblings; get yelled at by your parents; thump your head against the window. You might run out of things to do pretty quickly. On the seemingly endless one-hour drive to my father’s mother, Rose Langrock, my parents used to tell me to, “Look out at the scenery. The trees along the parkway are so beautiful at this time of year. The next time we go this way they’ll look completely different.” That didn’t work for me then. It doesn’t work on my kids, either.
While in my twenties, I was with a carful of colleagues on the way to a meeting. As the drive got long, I started to stare out the window. For the first time I appreciated the autumn foliage. And I thought of my parents, and the way my father would describe all of the colors and the scenery down to the minute details. And I gave a warm and happy sigh. I hope that one day my kids get that, too.
Freud says that our fathers are the archetype for all male behavior – either for what we compare all men to or for what we strive to be. I’m not keen on everything that Freud said, but the archetype idea is a good one. All of our fathers are teachers. Some teachers are good; some are bad. It’s for us to decide which lessons to absorb. Fortunately, I had a good teacher and I had him for a long time. And I learned to appreciate him. Tempus fugit.
Leonard Langrock was a loyal, constant, and faithful companion for almost sixty years to my mother, June. He was the best father he could be for my brother Bruce and me. He would always make time to talk, to help, to teach. He got a lot of joy from his four grandchildren, Rachel, Alexa, Daniel, and Jessica. And we all had a chance to be with him, appreciate him, learn from him right up to the end. Tempus fugit.
My dad had a lot to teach. He taught me to love words, to love writing, storytelling, and humor. He taught me to enjoy music, food and wine, sports. He taught me to rise to a challenge. My father was a long-suffering Brooklyn Dodger fan and then a Mets fan. Talk about a challenge. He taught me to root for the underdog. He taught me that any task worth doing was worth doing well and that with hard work I can achieve any goal. He was never afraid to apply a little “elbow grease” to get something done. And, as I realized on that autumn drive, he taught me that the journey was more than half of the fun. Cherish the journey. Tempus fugit.
Leonard Langrock
July 25, 1929 - July 12, 2008
People my age have childhood memories of insufferable car trips. Today, kids can watch their DVD’s, play their video games, maybe lay down in the third row seating, or talk or text on their cell phones. We didn’t have that. On a long drive we had stuffy; we had uncomfortable; maybe we had nausea; we had horrifically boring. Fight with your siblings; get yelled at by your parents; thump your head against the window. You might run out of things to do pretty quickly. On the seemingly endless one-hour drive to my father’s mother, Rose Langrock, my parents used to tell me to, “Look out at the scenery. The trees along the parkway are so beautiful at this time of year. The next time we go this way they’ll look completely different.” That didn’t work for me then. It doesn’t work on my kids, either.
While in my twenties, I was with a carful of colleagues on the way to a meeting. As the drive got long, I started to stare out the window. For the first time I appreciated the autumn foliage. And I thought of my parents, and the way my father would describe all of the colors and the scenery down to the minute details. And I gave a warm and happy sigh. I hope that one day my kids get that, too.
Freud says that our fathers are the archetype for all male behavior – either for what we compare all men to or for what we strive to be. I’m not keen on everything that Freud said, but the archetype idea is a good one. All of our fathers are teachers. Some teachers are good; some are bad. It’s for us to decide which lessons to absorb. Fortunately, I had a good teacher and I had him for a long time. And I learned to appreciate him. Tempus fugit.
Leonard Langrock was a loyal, constant, and faithful companion for almost sixty years to my mother, June. He was the best father he could be for my brother Bruce and me. He would always make time to talk, to help, to teach. He got a lot of joy from his four grandchildren, Rachel, Alexa, Daniel, and Jessica. And we all had a chance to be with him, appreciate him, learn from him right up to the end. Tempus fugit.
My dad had a lot to teach. He taught me to love words, to love writing, storytelling, and humor. He taught me to enjoy music, food and wine, sports. He taught me to rise to a challenge. My father was a long-suffering Brooklyn Dodger fan and then a Mets fan. Talk about a challenge. He taught me to root for the underdog. He taught me that any task worth doing was worth doing well and that with hard work I can achieve any goal. He was never afraid to apply a little “elbow grease” to get something done. And, as I realized on that autumn drive, he taught me that the journey was more than half of the fun. Cherish the journey. Tempus fugit.
Leonard Langrock
July 25, 1929 - July 12, 2008
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