Canoe's first ad effort runs aground - FierceIPTV

June 22, 2009 — 10:33pm ET By Dan O'Shea
Cable TV advanced advertising initiative Canoe Ventures officially confirmed late last week that it is discontinuing the Community Addressable Messaging offering that would have been its first product for its large cable operator owners. This turn of events was first reported last week by Multichannel News and followed by a story in Light Reading's Cable Digital News that quoted an unnamed Canoe official as saying the CAM product would not be released. Canoe officially confirmed these reports Friday. {read more -- http://www.fierceiptv.com/story/canoes-first-ad-effort-runs-aground/2009-06-22#comment-456}

Ouch! Privacy concerns over block level insertions? We want to see advertising go to the household level. Why is online advertising able to do this but cable not? And what about convergence? In a few years, I'll probably be watching online video on the 50-inch in my living room while tweeting on my netbook. That notwithstanding, I really wanted to see CANOE using lifestyle data to target. Would that have withstood the privacy challenge? Meanwhile, I was talking with my friend George yesterday. George knows more about applying media research to effective planning/buying than anyone on the planet. Six months ago he was with me on lifestyle data. Now he's talking with people aiming to target using set-top data.
- Carl