New Google Chrome Operating System Challenges Microsoft Windows | Hardware & Software | bMighty.com
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- Carl Langrock
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- General Manager level executive with deep experience in media agency operations and the design, development, and sale of media planning, buying, and analysis systems. Strong relationships within the agency, media research, and media systems community; builder of strategic partnerships. Author of regular features for leading trade publications on the topics of media ROI and improved buying intelligence. Expert at directing day-to-day operations, strategic planning, people, projects, and programs. Comfortable with leading organizations, staff, special projects, and producing better than expected results (ROI/ROE).
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My take: This has meaning far beyond the IT group. And, from the comments I've been seeing and hearing, many are missing the big picture. Most reactions seem to go two ways: either cheering on a competitor to MS or wondering way any sane IT person would risk moving off of their tried, true, and installed base into something new and unknown.
ReplyDeleteGoogle and others are already delivering free online office applications (check out Acrobat.com). Going after the OS is the next logical step. This isn't really about who has can make the sexiest OS -- at least not for a while. This is about who can deliver the most of what we need for the cheapest price. This has been a near monopoly for MS for a long time. Is that changing?
Google's approach is going to be to get your PC connected to the Internet quickly. Why? Because that's where all of the action is and will be. Their perception is that desktop computing is already passe. It seems that Microsoft agrees, judging from their increasing investment in Office Live, their suite of online applications.
Back to applications: Recent technology changes make the software as a service model more powerful and easier to scale. Will the model switch from buying computers fully loaded with all the software we might use (i.e. some form of MS Office Suite, et al) to renting only what we need when we need it? What are the cost implications? What does it mean for IT budgeting, security, and disaster recovery?
Anybody wondering why non-technical business people should be interested in this? The impact on your business could be substantial. This is my favorite topic; it's where the rubber meets the road. What do you think? Holler back.